Gwangjang Market’s Hidden Gem: Experience Premium Sashimi for Just 10,000 Won at Jeollado Hoejip

In the bustling heart of Seoul, Gwangjang Market stands as a culinary beacon, drawing foodies with its vibrant street food and traditional Korean delicacies. Amidst this lively atmosphere, a true diamond in the rough awaits discovery: Jeollado Hoejip (전라도 횟집). This unassuming spot has garnered a reputation for offering an astounding assortment of fresh raw fish (hoe) for an unbelievable price of just 10,000 KRW per person.

While a subscriber initially recommended this place with a caveat that “it’s not as good as it used to be,” our recent visit proved quite the opposite. We were utterly amazed and left with immense satisfaction, confirming that Jeollado Hoejip continues to deliver exceptional value and quality.

Discovering Jeollado Hoejip in Gwangjang Market

Gwangjang Market, located in Jongno-gu, Seoul, is a must-visit destination for anyone looking to dive into Korea’s rich food culture. Known for its endless rows of vendors selling everything from bindaetteok (mung bean pancakes) to tteokbokki, it’s a place where culinary adventures begin. Jeollado Hoejip, though less prominent than some of the market’s more famous eateries, has a loyal following for a very good reason.

Even on a rainy summer evening, the restaurant was bustling, and a waiting line formed as dinner hours approached. Despite its popularity, the establishment offers surprisingly spacious seating compared to many other market stalls, ensuring a comfortable dining experience even during peak times.

An Unbelievable Feast for Just 10,000 KRW

The star of the show at Jeollado Hoejip is undoubtedly its 10,000 KRW per person assorted raw fish platter. For this incredibly modest sum, diners are treated to a generous spread that typically includes six different types of fresh seafood. During our visit, the platter featured:

• Flounder (광어): Known for its firm, sweet flesh, which our reviewer found “sweet and delicious.”
• Salmon (연어): Rich, fatty, and incredibly fresh.
• Mullet (숭어): A popular choice for its delicate flavor.
• Boiled Octopus (삶은 문어): Tender and flavorful, a delightful contrast to the raw fish.
• Eel (장어): A surprising and delightful addition, offering a savory note.
• Sea Squirt (멍게): Offering a unique, refreshing ocean aroma. The reviewer noted a preference for farmed sea squirt for beginners due to its milder scent.

It’s important to note that the specific types of fish may vary slightly depending on the day’s catch and market supply, as the restaurant prides itself on serving the freshest ingredients available. However, the consistent quality and generous portions remain a constant.

Beyond the Sashimi: The Full Experience

What truly sets Jeollado Hoejip apart is its unique policy: customers are allowed to bring in outside food! This means you can easily pair your fresh sashimi with other Gwangjang Market delights, creating a personalized feast. Imagine enjoying crispy bindaetteok or hot tteokbokki alongside your fresh raw fish – it’s a game-changer for market dining!

The freshness of the raw fish is impeccable. The flounder, in particular, stood out with its wonderfully firm texture and distinct sweetness. The salmon was buttery and rich, while the boiled octopus was perfectly tender. Even the sea squirt, often an acquired taste, was well-prepared, with the farmed variety offering a milder, more approachable flavor for those new to it.

Don’t forget to try the local drink recommendation: “Mac-sa” (맥사). This simple mix of beer and cider, especially when served with ice, offers a delightfully refreshing accompaniment that perfectly complements the seafood, creating a “refreshing new taste.”

Plan Your Visit to Jeollado Hoejip

If you’re eager to experience this incredible value for money, here are the details you need:

• Location: Gwangjang Market, Jongno-gu, Seoul, South Korea
• Operating Hours: 11:30 AM to 7:30 PM daily
• Closed: The 4th Sunday of every month

Given its popularity, especially during peak dinner hours and weekends, it’s advisable to visit earlier in the day if you prefer a more relaxed experience without a wait. However, even with a crowd, the efficient service and spacious setting make it a worthwhile destination.

Final Thoughts: An Unbeatable Gwangjang Market Gem

Jeollado Hoejip at Gwangjang Market is more than just a restaurant; it’s an experience that defies expectations. Offering high-quality, fresh assorted raw fish at an incredibly affordable price, it truly embodies the spirit of “gasungbi” (value for money). Whether you’re a seasoned sashimi lover or looking for a unique culinary adventure in Seoul, this hidden gem is a must-visit. Prepare to be surprised and thoroughly satisfied!