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Itaewon, a vibrant district in Seoul, has long been a melting pot of cultures and cuisines. From its bustling streets to the winding alleys of Gyeongnidan-gil and Haebangchon, it’s a place where diverse flavors converge. Amidst this dynamic culinary landscape, one establishment stands out not just for its exceptional food and drink, but for its pioneering spirit in Korea’s craft beer scene. Nestled in the heart of this iconic neighborhood, this hidden gem offers an experience that perfectly encapsulates the authentic Itaewon vibe.

A Deep Dive into Itaewon’s Craft Beer Legacy

Before the craft beer explosion took over South Korea, there were innovators paving the way. This particular brewery, while perhaps not the absolute first to brew craft beer in the nation, certainly holds the distinction of being among the first to successfully commercialize it on a significant scale. It’s a place where the passion for brewing is palpable, creating a distinct identity that resonates with beer enthusiasts and newcomers alike.

Craft Beer for Every Palate

• “Baegilmong” IPA: For those new to IPAs or who prefer a lighter, more approachable brew, the “Baegilmong” (literally “Daydream”) is a revelation. Described as a juicy, fruity IPA, it offers a refreshing burst of flavor without the aggressive bitterness often associated with the style, making it incredibly easy to drink.
• Classic IPA: If you’re a seasoned IPA connoisseur, their classic IPA will satisfy your craving for a robust and complex brew. Often characterized by a strong, hoppy profile, it’s the kind of beer that some describe as “dirty” in the best possible way – full of character, depth, and a lingering, enjoyable bitterness.

The Culinary Masterpiece: Pizzas Redefined

Beyond the impressive beer selection, this Itaewon institution is renowned for its pizzas. Eschewing generic fast-food styles, their pizzas are crafted with dedication, starting with a dough that’s fermented for a full 48 hours. Made simply with water, flour, whole wheat, and a few other essential ingredients, this dough forms the perfect canvas for their unique toppings. While embodying an “American style” in its generosity, the flavor profile is rich, balanced, and far from the ‘junk food’ perception, delivering a complex and satisfying taste that’s salty in the most delightful way.

The Unforgettable Lamb Pizza

Among their standout offerings, the lamb pizza is a must-try. This isn’t your average pizza; it’s a bold fusion that captures the adventurous spirit of Itaewon. Topped with succulent lamb, harissa sauce (a North African chili paste), fresh cilantro, and a creamy yogurt drizzle, it creates a symphony of flavors that are both exotic and comforting. It’s a unique culinary journey that pushes the boundaries of traditional pizza, offering a harmonious blend of savory, tangy, and subtly spicy notes.

Classic Comforts with a Twist

While the lamb pizza might steal the show, their other pizzas are equally impressive, delivering robust flavors and satisfying textures. Each pizza reflects a commitment to quality ingredients and a distinct taste, showcasing the evolution of pizza from mere fast food to a gourmet experience.

Perfect Pairings and Savory Sides

No great beer and pizza experience is complete without complementary sides. Their cheese sticks are far from ordinary; they are perfectly baked, boasting a delightful crisp exterior and gooey interior. What elevates them further is the accompanying “Mari Nara” sauce – a special house blend that offers a unique, slightly spicy and smoky kick, perfectly cutting through the richness of the cheese and beer.

Experience the Authentic Itaewon Vibe

Located in the lively Haebangchon area, a stone’s throw from Namsan, this brewery offers a truly immersive experience. With ample outdoor seating, it’s an ideal spot to savor your meal and drinks while soaking in the vibrant atmosphere of Seoul. Despite the ever-changing landscape of Itaewon and Gyeongnidan-gil, this establishment has not only survived but thrived, maintaining its commitment to quality and innovation. It’s a testament to good food and drink, representing the enduring spirit of a neighborhood that continually reinvents itself while holding onto its cherished gems.

Whether you’re a local or a tourist, a craft beer aficionado or a pizza lover, this pioneering brewery in Itaewon is a destination worth exploring. It’s a place where tradition meets innovation, creating an unforgettable culinary adventure.