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Exploring Namdaemun Market: A Culinary Journey Through Seoul’s Historic Heart

Welcome to Baeknyeonhaebang’s exploration of Seoul! Today, we’re diving into the vibrant heart of the city: Namdaemun Market, a national treasure with a history spanning over 600 years.

Namdaemun Market, boasting over 10,000 stores and an average daily foot traffic of 300,000 people, is a sensory overload in the best way possible. Easily accessible from Seoul Station via Seoullo 7017, and conveniently located near Myeongdong, City Hall, and Namsan, it’s a must-visit destination for both locals and tourists. More than just a traditional market, it’s a living, breathing representation of Seoul itself, a bustling hub where you can find almost anything your heart desires – especially incredible food!

This week, we’re embarking on a culinary adventure through Namdaemun Market, exploring five distinct restaurants. We’ll be visiting three established, time-tested eateries that have been pillars of the market for decades, alongside two personal hidden gems that I believe deserve more recognition. Get ready for a flavorful journey!

(Note: Our previous Namdaemun Market video featured the grilled hairtail and vegetable hotteok (sweet pancake). Be sure to check it out if you’re interested!)

A Taste of Namdaemun: 5 Must-Try Restaurants

Prepare to be immersed in the chaotic, yet charming, atmosphere of Namdaemun Market. Let’s begin our exploration of its famed culinary scene:

1. Dakjinmi Gangwonjip: Chicken Gomtang That Warms the Soul

Deep within the narrow alleyways of the hairtail street, where even the wind seems to get lost, lies Dakjinmi Gangwonjip. This old-school establishment has been serving its signature chicken gomtang (a hearty, milky broth soup) for over 60 years. The secret to their rich and flavorful broth is the slow simmering of a large chicken, known as ‘Nogye,’ for an extended period.

Upon entering, you’ll be greeted by a mountain of boiled chicken at the entrance and a cozy interior radiating the warmth of a time-honored establishment. Even first-timers will feel a sense of familiar comfort. I ordered the ‘Gogi Baekban,’ which features the chicken served separately from the rice and broth.

The broth is clear yet deeply flavorful, and a generous portion of chicken is quickly served. The chicken boasts a delightful texture – both chewy and tender. It’s light, without any gamey taste, allowing the authentic flavor to shine through. After a satisfying meal and a glass of soju (Korean distilled beverage), the moment arrives to savor the saved-up delicacy: the chicken skin.

Each chew of the chewy skin releases a burst of rich, savory flavor that lingers even after you’ve explored the rest of Namdaemun Market. Dakjinmi Gangwonjip opens early, making it a perfect spot for breakfast. Here, amidst the energy of the bustling market, you can experience a long-standing tradition and savor chicken gomtang made with sincere dedication. If you’re seeking a comforting soup brimming with history, Dakjinmi Gangwonjip is a must-visit.

2. Buwon Myeonok: Refreshing Cold Noodles in a Market Oasis

Established in 1960, Buwon Myeonok is a family-run business spanning three generations. Located just a 5-minute walk from Hoehyeon Station (Exit 5), it offers a tranquil escape from the market’s bustling energy. As you navigate through the noisy market alley, you’ll encounter a quiet staircase, reminiscent of entering a bookstore. Following the enticing aroma of oil, you’ll witness the preparation of crispy bindaetteok (mung bean pancake) from the entrance.

I settled in and ordered the mul naengmyeon (cold noodles in chilled broth) and bindaetteok. The slightly sweet and savory broth immediately awakens the appetite. Made with beef, chicken, and pork broth, it delivers a rich meaty flavor that isn’t overpowering. What sets this naengmyeon apart from other Pyongyang-style versions is its unique recipe, lending a distinctive sweetness. The noodles, while not made with a high percentage of buckwheat, possess a surprisingly lively texture. I particularly enjoyed the smooth and seamless transition as they slid down my throat.

If you order both dishes simultaneously, the bindaetteok arrives before the mul naengmyeon. Because they fry the bindaetteok using lard, it has a richer and more flavorful taste than other versions. They cook it fresh until golden brown, ensuring a crispy and delightful experience. Buwon Myeonok offers exceptional value and a unique flavor profile that deserves more attention. For those craving a refreshing and clear bowl of cold noodles, Buwon Myeonok in Namdaemun Market is highly recommended.

3. Delicious Pork Belly: A Hidden Gem for Meat Lovers

Also located within a 5-minute walk from Hoehyeon Station (Exit 6), Delicious Pork Belly has been a fixture in Namdaemun since the 1980s, boasting over 40 years of experience. Nestled down a hidden alleyway that only regulars seem to know, this is a true hidden gem.

True to its name, Delicious Pork Belly specializes in grilled pork belly, cooked over charcoal. The menu consists of pork belly, gochujang (Korean chili paste) marinated pork belly, and fried rice – a simple yet satisfying combination that’s perfect for unwinding after a long day. Fresh side dishes, such as scallion salad and bean sprout soup, complement the pork belly beautifully. The bean sprout soup, in particular, is so refreshing and flavorful that it’s as addictive as the pork belly itself.

Grilling the pork belly to your liking and enjoying it with a cool glass of soju is a truly comforting experience. The gochujang pork belly, with its subtly sweet and spicy flavor, is equally delicious. And don’t forget the fried rice! Although it may look ordinary, it’s bursting with flavor. Note that you must leave at least six pieces of meat remaining to order the fried rice. If you’re looking for a little happiness after work, I highly recommend a visit to Delicious Pork Belly near Namdaemun Market.

4. Ujeong Restaurant: A Heartwarming Home-Cooked Meal in the Market

Now, I’d like to introduce two personally recommended restaurants, starting with Ujeong Restaurant. Located near the Galchi Alley in Namdaemun Market, this unassuming eatery specializes in baekban (Korean set meal with rice and side dishes) and is a favorite among market workers and office employees. I visited during a less busy time to properly appreciate the food.

The menu features a variety of options, but if you’re dining solo, I recommend the Jeyuk Dolsot (spicy pork in a hot stone pot). For two people, the Jeyuk Bokkeum (stir-fried pork) and a half-and-half option are excellent choices. The half-and-half option, while not listed on the menu, is available upon request. The yellow egg roll, generously filled with ingredients, evokes memories of childhood lunchboxes. The accompanying sausage is a soul food staple that needs no explanation.

The glistening jeyuk bokkeum, with its scattering of seasoning, hints at the fiery stir-frying it has undergone. The desire to devour it is overwhelming. A spoonful of rice topped with a piece of the pork creates a symphony of sweet and savory flavors that fills your mouth. Before you know it, your bowl is empty. Served with a variety of side dishes and soup, Ujeong Restaurant is a must-visit for those yearning for a comforting and authentic home-cooked meal.

5. Namdaemun Janchijip: Thick and Flavorful Fish Cutlets

Namdaemun Janchijip is known for hand-preparing fresh fish every morning, resulting in thick and delicious fish cutlets. While Namdaemun is famous for its grilled hairtail and grilled fish, Namdaemun Janchijip offers a unique and satisfying alternative when you’re craving fish cutlets.

Ordering the fish cutlet comes with a generous assortment of side dishes and soup. The portions of rice and salad are also quite generous, reflecting the warm hospitality of the market. The fish cutlet itself is a visual delight, resembling a whole fish. The fish meat is thicker than the batter, ensuring a clean and satisfying bite without feeling greasy. Each bite is a delightful experience. For those seeking a twist on traditional grilled or braised fish, Namdaemun Janchijip offers a special market meal at the end of the alley. Don’t miss this hidden gem!

Don’t Forget the Dumplings! Gamegol Dumplings

No trip to Namdaemun Market is complete without trying Gamegol Dumplings! This spot is a must-eat, and the line stretches long from opening to closing every day. The line moves faster than you might think, and you can also eat inside for a slightly higher price to avoid the wait. You can order dumplings with half meat and half kimchi filling. Packing them to go and enjoying them at home is also a great option, allowing you to savor the same delicious flavors in the comfort of your own space. Highly recommended!

A Nearby Attraction: The Bank of Korea Currency Museum

If you have some extra time, consider visiting the Bank of Korea Currency Museum, located within a 10-minute walk from Namdaemun Market. Admission is free, and there’s plenty to see! From the history of Korean currency to the process of making money and information on the national economy, it’s an educational and engaging experience. The museum is closed on Mondays, so be sure to check the operating hours before visiting.

Namdaemun Market: A Place of Memories and Daily Life

Namdaemun Market, a place that embodies someone’s daily life, someone’s romance, and countless memories. I’ve personally explored and introduced five distinct restaurants, from the established, time-tested eateries to the hidden gems frequented by locals. Whether you’re looking to comfort a tiring day or to recall cherished memories, these are truly wonderful places to visit.

That concludes this culinary adventure! If you enjoyed this video, please give it a like. If there’s a neighborhood or restaurant you’d like me to visit, please share your suggestions in the comments. I’ll be back soon with another video. Thank you for watching!

Google Search & General Assessment

A quick Google search for “Namdaemun Market Restaurants” confirms the popularity of many of the restaurants mentioned. Reviews highlight the authenticity, affordability, and bustling atmosphere. Visitors often praise the variety of food options and the unique experience of dining in a traditional Korean market. While some reviews mention the crowds and chaotic environment as potential drawbacks, the overall consensus is overwhelmingly positive, solidifying Namdaemun Market as a top destination for food lovers in Seoul.