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There’s a saying that the best restaurants are often the hardest to find, known only by locals. Today, we’re taking you on a culinary journey to one such place – a truly hidden gem nestled within the bustling Namdaemun Market, just a stone’s throw from Hoehyeon Station.

Discovering “Delicious Samgyeopsal”: Namdaemun Market’s Best-Kept Secret

Our journey to “Delicious Samgyeopsal” (맛있는 삼겹살) felt like a pre-destined encounter. Even the owner, surprised by how we found them, confirmed that this establishment is a genuine, long-standing secret, cherished mainly by the merchants and residents of the area. Forget the well-trodden paths of celebrity-endorsed eateries; this is where you’ll find authentic flavors and a truly local experience.

Location and Atmosphere: A Taste of Old Seoul

Tucked away in a narrow alley within the vibrant Namdaemun Market, close to **Hoehyeon Station (Seoul Subway Line 4)**, “Delicious Samgyeopsal” exudes an old-school charm. The ambiance is decidedly no-frills, focusing purely on the quality of its food and the warmth of its hospitality. The small, somewhat humble interior is often filled with the lively chatter of “Ahjussis” (older Korean men) discussing politics over soju – a surefire sign that you’ve stumbled upon a truly authentic and delicious spot. Their presence is the best guarantee of a restaurant’s quality!

A Menu of Simple Perfection

Unlike most Korean BBQ places that offer a wide array of meats like moksal (pork neck), hangjeongsal (pork jowl), or galbi (ribs), “Delicious Samgyeopsal” keeps it incredibly simple. Their menu? Just two items: **Samgyeopsal (pork belly)** and **Bokkeumbap (fried rice)**. This laser-like focus allows them to perfect what they do, ensuring every bite is exceptional.

Samgyeopsal Perfection: Quality and Technique

For 11,000 KRW per 150g serving, you get premium **fresh, never-frozen pork belly**. The quality of the meat is evident from its excellent texture and rich marbling. Here’s a pro-tip from the locals: **do NOT cut the samgyeopsal when grilling!** The owners have meticulously sliced the meat to an optimal thickness and size. When you wrap it in a ssam (lettuce wrap), it’s designed to fill your mouth with a satisfying chew, delivering an explosion of flavor. Cooking it on traditional paper foil further enhances that nostalgic, rustic eatery vibe.

A Symphony of Side Dishes (Banchan)

Though seemingly humble, the side dishes at “Delicious Samgyeopsal” are anything but ordinary:

• Sweet Radish Kimchi (Mu-saengchae): Reminiscent of jokbal (pig’s trotters) restaurants, this sweet and tangy side is a delightful surprise.
• Spicy Green Onion Salad (Pajeori): Freshly seasoned, this pajeori is so good, you’ll want to save some for the fried rice later!
• Refreshing Cabbage Dongchimi: A cool, clear kimchi stew that acts as a fantastic palate cleanser.
• Spicy Bean Sprout Soup: A warm, invigorating soup that complements the rich pork perfectly.
• Unique Ssam Greens: Beyond the usual lettuce, they provide **spring onions** for wrapping your meat, a distinctive touch not commonly found elsewhere.

The Charred Delight: Gochujang Samgyeopsal

For just 1,000 KRW more (12,000 KRW total), you can indulge in their **Gochujang Samgyeopsal**. This version features pork belly coated in a savory-sweet red chili paste marinade, then expertly grilled over charcoal, giving it a delightful smoky char before it even reaches your table. It’s an absolute must-try for those who enjoy a spicier kick.

The Grand Finale: Kimchi Fried Rice

No Korean BBQ meal is complete without fried rice, and “Delicious Samgyeopsal” delivers a memorable one. They’ll take your leftover pork, add a generous amount of their signature pajeori, some salted shrimp, a spoonful of doenjang (soybean paste), and then skillfully mix it all with rice on your grill. What sets their fried rice apart is the unique texture of the rice – it’s both chewy and sticky, unlike any other. And the secret weapon? Pair a spoonful of this savory fried rice with a bite of the refreshing dongchimi for an unparalleled flavor combination.

Overall Experience & Recommendation

While the establishment itself is small and unassuming, “Delicious Samgyeopsal” offers an experience far grander than its size. It embodies the true market spirit of Namdaemun, providing a warm and welcoming atmosphere fostered by a friendly owner. It’s the perfect place to enjoy authentic samgyeopsal with a glass of soju, experiencing the genuine culinary heart of Seoul. If you’re a lover of quality meat and good company, especially with a drink, this hidden gem is an absolute must-visit. It’s not just a meal; it’s a slice of Korean culture.

Restaurant Details:

• Restaurant Name: Delicious Samgyeopsal (맛있는 삼겹살)
• Location: Namdaemun Market, near Hoehyeon Station (Seoul Subway Line 4)
• General Rating: Highly recommended local hidden gem, guaranteed by market regulars.