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Jungang Haejang: Must-Visit Gopchang Jeon골 Spot Near Samsung Station, Seoul

Hello food lovers! Today, I’m excited to share my experience at Jungang Haejang (중앙해장), a restaurant famous for its delicious Gopchang Jeon골 (곱창전골), or beef intestine hot pot. If you’re looking for a hearty and flavorful Korean dish, especially near Samsung Station in Seoul, this place is a must-visit.

Location and Accessibility

Jungang Haejang is conveniently located near Samsung Station (삼성역), making it easily accessible by public transportation. Its proximity to COEX is another bonus, perfect for grabbing a satisfying meal before or after exploring the convention center or aquarium. This prime location in the bustling Gangnam district adds to its appeal for both locals and tourists.

The Story Behind the Taste: From Majangdong to Your Table

What sets Jungang Haejang apart is its roots. It’s operated by Jungang Livestock (중앙축산) from Majangdong (마장동), the renowned meat market district in Seoul. They specialize in Hanwoo (Korean beef) by-products, which are the star ingredients in their signature dishes, especially the Gopchang Jeon골. This direct connection to a quality meat supplier is likely a significant factor in the rich and deep flavors you experience here. It feels like an expert expansion, building trust in their food quality from the very first bite.

Gopchang Jeon골 and More: A Feast for the Senses

While Jungang Haejang is known for its Gopchang Jeon골, their menu also features other Korean favorites like Haejangguk (해장국), a spicy hangover soup, and Naejangtang (내장탕), a beef tripe soup. They even offer Suyuk (boiled meat dishes) such as Hanwoo Yangji Suyuk (한우 양지 수육), which is what I ordered alongside the Gopchang Jeon골 on my recent visit.

The Gopchang Jeon골 is truly the star. The broth is rich and flavorful, perfectly seasoned and brimming with 곱 (gop – beef intestine contents), vegetables like mushrooms and crown daisy. The 곱 is well-prepared and adds a wonderful depth of flavor to the hot pot. While not the cheapest option, the quality and taste justify the price. It’s the kind of dish that keeps you coming back for more, even if it’s a bit of a splurge.

On the side, you’ll find classic Korean banchan (side dishes) like 깍두기 (kkakdugi – cubed radish kimchi) and 김치 (kimchi), which complement the hearty hot pot perfectly. They also provide Udon noodles to add to your Jeon골, though they might be a bit clumped together, but still a welcome addition!

Dining Experience and Tips

I visited Jungang Haejang around 3 PM on a weekday, and thankfully, it wasn’t as crowded as it used to be in its early days after opening in 2016. While peak hours might still see a queue, visiting during off-peak times allows for a more relaxed experience. The restaurant has an open kitchen, which I personally appreciate. It adds a layer of transparency and assurance about the food preparation.

When ordering both Gopchang Jeon골 and Suyuk like I did, they thoughtfully provided an extra portable burner, ensuring both dishes could stay warm and simmering at the table. While both dishes are cooked, letting them simmer enhances the flavors and overall experience. Don’t hesitate to ask for 육수 (broth) refills for your Gopchang Jeon골 and 양념장 (sauce) if needed, as they are generously provided.

Final Verdict: Worth the Visit for Gopchang Jeon골 Lovers

Jungang Haejang might not be the most budget-friendly option, but for a genuinely delicious and satisfying Gopchang Jeon골 experience near Samsung Station, it’s hard to beat. The quality ingredients, flavorful broth, and convenient location make it a top choice. Whether you dine in or opt for takeout from one of their branches, you’re in for a treat. If you’re craving authentic Korean Gopchang Jeon골, Jungang Haejang should definitely be on your list!

Location: Near Samsung Station, Gangnam-gu, Seoul, South Korea

General Rating: Highly Recommended

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