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Discover Authentic Pyeongyang Naengmyeon and Korean BBQ at Wooraeok, Seoul

Craving a truly traditional Korean dining experience in Seoul? Look no further than Wooraeok, a renowned restaurant in Jung-gu that has been serving up authentic Pyeongyang Naengmyeon (cold buckwheat noodles) since 1946. Recently, I visited Wooraeok’s main branch near Euljiro 4-ga Station to indulge in their famous cold noodles and grilled beef ribs (Galbi). Let me share my experience and why Wooraeok is a must-visit for food lovers, especially during the summer months!

Wooraeok: A Pyeongyang Naengmyeon Legacy Since 1946

Wooraeok isn’t just another restaurant; it’s a piece of Seoul’s culinary history. Established in 1946, it proudly holds the title of being one of the oldest and most respected Pyeongyang Naengmyeon restaurants in the city. This rich heritage is palpable from the moment you step inside, attracting a diverse clientele ranging from loyal elderly patrons to young food enthusiasts eager to taste the original flavors of Pyeongyang cuisine.

Navigating the Crowds at Wooraeok (Especially in Summer!)

Given its popularity, especially during summer when cold noodles are a sought-after delicacy, Wooraeok is almost always bustling. My visit on a Saturday in June around 11:40 AM was no exception. Even at this relatively early lunch hour, there was a considerable wait. If you’re driving, valet parking is available, but be aware that traffic leading to the restaurant can be heavy, particularly during peak times. Pro-tip: In the summer, the east entrance is often closed due to traffic congestion, so make sure to use the west entrance. To minimize waiting time, especially during weekends or summer, consider arriving earlier or later in the day. Sending someone ahead to put your name on the waiting list while you park is also a smart strategy.

What to Expect: Wooraeok’s Ambiance and Atmosphere

Wooraeok boasts a spacious interior spread across two floors, allowing for relatively quick turnover despite the crowds. The atmosphere retains a classic, old-school Korean restaurant charm, complete with a central staircase that adds to its nostalgic appeal. While I didn’t capture extensive photos of the interior during this visit, the focus was truly on the food.

Must-Try Dishes at Wooraeok: Pyeongyang Naengmyeon, Galbi, and More

Pyeongyang Naengmyeon (Water Cold Noodles)

The star of the show at Wooraeok is undoubtedly their Mul Naengmyeon. Known for its robust and deeply flavorful broth, Wooraeok’s version is distinctly richer and more intensely meaty (육향 – yukhyang) than some other Pyeongyang Naengmyeon variations. For those new to Pyeongyang Naengmyeon, this stronger broth profile makes Wooraeok an excellent starting point. My personal preference leans towards these bolder flavors, and Wooraeok’s Naengmyeon never disappoints. Served with slices of 배 (Korean pear), radish, white kimchi, and a few pieces of beef, the noodles are traditionally buckwheat and have a satisfyingly chewy yet easy-to-cut texture. While purists might frown upon it, I admit to using scissors to cut the noodles for easier eating – personal preference reigns! A dash of vinegar or mustard can be added to your liking, but I find the flavor perfectly balanced as is.

Galbi (Grilled Beef Ribs)

Pairing Pyeongyang Naengmyeon with Galbi is a classic Korean dining experience, and Wooraeok excels at both. The Galbi (51,000 KRW per serving) is marinated and grilled at your table by the staff. While it’s not charcoal-grilled, which some might miss for that smoky flavor, the quality of the beef and the subtly sweet marinade are undeniable. The Galbi is on the fattier side, offering a juicy and flavorful bite, especially when cooked to a slightly more well-done finish. There’s a slight dilemma: enjoying Galbi alongside Naengmyeon can sometimes overshadow the delicate flavor of the cold noodles. My solution? Order both together, savor the Naengmyeon while the Galbi grills, and then alternate between bites of Galbi and slurps of Naengmyeon for a balanced and delightful meal. Though the Galbi is pricier, it’s a worthwhile indulgence, especially for the melt-in-your-mouth beef fat and subtly seasoned perfection.

Bibim Naengmyeon (Spicy Cold Noodles)

We also ordered Bibim Naengmyeon (14,000 KRW), the spicy version, to share as a side dish. The Yangnyeom (spicy sauce) is generous but not overwhelmingly fiery, offering a pleasant kick. If you prefer a milder taste, you can easily adjust by mixing in less sauce. The toppings are similar to the Mul Naengmyeon, making it a refreshing and flavorful alternative.

Yukhoe (Korean Beef Tartare)

For adventurous eaters, the Yukhoe (57,000 KRW) is another excellent choice. Wooraeok’s Yukhoe is distinctively served without an egg yolk, showcasing the quality of the raw beef itself. Slightly seasoned and featuring delicate marbling and pine nuts, it’s a fresh and flavorful appetizer or side dish to complement your meal.

Side Dishes at Wooraeok

Wooraeok provides a selection of classic Korean side dishes (Banchan), including a unique Kimchi seasoned with chili oil, which my dining companion particularly enjoyed, requesting multiple refills. Other notable sides include refreshing 무채 (radish kimchi) and 동치미 (Dongchimi – radish water kimchi), a light and palate-cleansing soup.

Final Thoughts on Wooraeok

Wooraeok is more than just a restaurant; it’s an institution that embodies the essence of Pyeongyang Naengmyeon and traditional Korean cuisine. From its historical significance to its consistently delicious food, Wooraeok offers a truly authentic and satisfying dining experience. Whether you’re a seasoned Pyeongyang Naengmyeon aficionado or a curious newcomer, Wooraeok is a must-visit destination in Seoul. And if you’re like me, you’ll find yourself craving their cold noodles and Galbi, especially on a hot summer day. Next time, I might even try their Bulgogi!

Restaurant Information

• Location: 147-1 Euljiro 4(sa)-ga, Jung-gu, Seoul, South Korea (Near Euljiro 4-ga Station)
• Rating: Generally Very Positive

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